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Digital Marketing Specialist at Charterhouse

Charterhouse Job Recruitment (5 Positions)
  • Full Time
  • Lagos

Charterhouse

Digital Marketing Specialist at Charterhouse

Job Title: Digital Marketing Specialist at Charterhouse

Location:?Lagos
Employment Type: Full Time
Job Category: Communications and Marketing

Role Overview

  • The Digital Marketing Specialist is responsible for developing and executing highly effective digital marketing strategies, managing all digital assets, and building a vibrant and engaged online community.
  • The position is responsible for driving brand awareness, attracting prospective parents and children, as well as promoting the school?s values, programmes, and achievements through digital channels and platforms.

Responsibilities

  • Develop and implement comprehensive digital marketing plans to enhance the school?s online presence, drive website traffic, and generate leads.
  • Develop and execute social media strategies to expand the school?s social media presence and build the online community.
  • Create and curate compelling content, including blog posts, articles, videos, infographics, and other multimedia assets, to support marketing objectives and engage the target audience.
  • Maintain and update the school?s website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO).
  • Develop and execute targeted email marketing campaigns to nurture leads and communicate with prospective students and parents.
  • Plan and manage digital advertising campaigns, including Google Ads, social media ads, PPC, SEM, and display advertising, to increase brand visibility and lead generation.
  • Monitor digital marketing analytics, website performance metrics, social media insights, and campaign data.
  • Work closely with the admissions team, teaching, and professional staff to align digital marketing efforts with the school?s overall objectives and promotional activities.

Qualification and Experience

  • Bachelor?s Degree in Marketing, Communications, digital marketing, or a related field.
  • Digital marketing qualification from a recognised institution is desirable.
  • 3 – 5 years of work experience in digital marketing, social media management, content creation, and website management.
  • Proficiency in social media platforms, content management systems (CMS), and website analytics tools.
  • Experience with email marketing platforms, marketing automation, CRM systems, SEO & PPC.

Skills and Knowledge:

  • Strong understanding of branding, marketing principles, and integrated marketing communications.
  • Analytical mindset and ability to interpret data to drive actionable insights and optimisation strategies.
  • Proficiency in digital marketing tools, analytics platforms, and CMS (WordPress, Joomla, etc.).
  • Knowledge of international education systems and student recruitment strategies is desirable.

Application Closing Date
Not Specified.

To apply for this job please visit charterhouselagos.com.

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