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Product Manager Savings Account at Wema Bank Plc

Product Manager Savings Account at Wema Bank Plc
  • Full Time
  • Lagos

Wema Bank Plc

Product Manager Savings Account at Wema Bank Plc

Job Title: Product Manager Savings Account at Wema Bank Plc

Location:?Lagos
Job Type: Full-time

Job Summary

  • To own and deliver the Liability and Revenue projections on all savings accounts through collaborations, effective communications and stakeholder engagement.

Responsibilities

  • Provide sales teams with the necessary technical expertise to enable them sell the banks? savings products e.g printed & electronic materials-fliers, presentations, proposals
  • Accountable for the comprehensive, end-to-end management of the savings product portfolio including product development, product marketing (in conjunction with MCIR), business development, product analysis, pricing, and profitability analysis, etc.
  • Develops product sales and marketing strategy (in conjunction with MCIR) to ensure achievement of product sales and volume budget across all Clusters/Zones.
  • Implement Bank-wide go-to-market strategy for new savings products initiatives, working with all relevant departments / stakeholders to drive execution.
  • Prepares product marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
  • Monitors sales impact & profitability of marketing expenditures ? both on BAU and special campaigns.
  • Conducts regular product & market research to determine product sales / market penetration potential across Clusters/Zones; develops and disseminates sales & marketing strategies to leverage opportunities & improve performance.
  • Regularly reviews market & consumer trends to uncover new product opportunities across Clusters/Zones, disseminates identified insights in a timely manner for execution
  • Identifies new market opportunities, directing RCHs & other marketing teams, appropriately to ensure these are fully leveraged to grow sales and volume
  • Acts as primary product liaison with Clusters/Zones ensuring:
    • timely & regular communication on product performance
    • timely & regular communication on product / market changes
    • relevant product, market insights & identified Area opportunities are presented
    • successful execution and monitoring of product marketing campaigns
  • Conducts Branch/Cluster webinars, meetings, visits, and joint customer calls to obtain market feedback and understand peculiarities of local operating environment
  • Routinely attends Zonal Directorate planning / business review meetings-MPR
  • Analyses escalated area sales challenges, proffers alternative solutions, implements recommendations that ensure achievement of product performance targets

Requirements
Required Knowledge, Skills & Abilities:

  • Product- knowledge and training
  • People management skills
  • Business development skills
  • Brand management skills
  • Facilitation skills
  • Communication skills,
  • Selling skills
  • Negotiating skills
  • Interpersonal skills
  • Data driven decision making

Supervisory Skills:

  • Interpersonal skills
  • Decision making skills
  • Visionary

Generic Skills:

  • Organizational skills
  • IT
  • Analytical skills.

Benefits

  • Hybrid work structure
  • Competitive Salary
  • Great work culture.

Application Closing Date
23rd November, 2023.

 

To apply for this job please visit wemabank.seamlesshiring.com.

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