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Product Manager – Savings Account at Wema Bank Plc

Product Manager Savings Account at Wema Bank Plc
  • Full Time
  • Lagos

Wema Bank Plc


Wema Bank Plc – Widely reputed as the longest surviving and most resilient indigenous bank in Nigeria, Wema Bank Plc has over the years, diligently offered a fully-fledged range of value-adding banking and financial advisory services to the Nigerian public.

We are recruiting to fill the position below:

Job Title: Product Manager – Savings Account


Job Type: Full-time

Job Summary

  • To own and deliver the Liability and Revenue projections on all savings accounts through collaborations, effective communications and stakeholder engagement.


  • Provide sales teams with the necessary technical expertise to enable them sell the banks? savings products e.g printed & electronic materials-fliers, presentations, proposals
  • Accountable for the comprehensive, end-to-end management of the savings product portfolio including product development, product marketing (in conjunction with MCIR), business development, product analysis, pricing, and profitability analysis, etc.
  • Develops product sales and marketing strategy (in conjunction with MCIR) to ensure achievement of product sales and volume budget across all Clusters/Zones.
  • Implement Bank-wide go-to-market strategy for new savings products initiatives, working with all relevant departments / stakeholders to drive execution.
  • Prepares product marketing strategy, consumer segmentation, product positioning, objectives, and lifecycle recommendations to achieve overall business goals.
  • Monitors sales impact & profitability of marketing expenditures ? both on BAU and special campaigns.
  • Conducts regular product & market research to determine product sales / market penetration potential across Clusters/Zones; develops and disseminates sales & marketing strategies to leverage opportunities & improve performance.
  • Regularly reviews market & consumer trends to uncover new product opportunities across Clusters/Zones, disseminates identified insights in a timely manner for execution.
  • Identifies new market opportunities, directing RCHs & other marketing teams, appropriately to ensure these are fully leveraged to grow sales and volume.
  • Acts as primary product liaison with Clusters/Zones ensuring:
    • timely & regular communication on product performance
    • timely & regular communication on product / market changes
    • relevant product, market insights & identified Area opportunities are presented.
    • successful execution and monitoring of product marketing campaigns
  • Conducts Branch/Cluster webinars, meetings, visits, and joint customer calls to obtain market feedback and understand the peculiarities of local operating environment.
  • Routinely attends Zonal Directorate planning / business review meetings-MPR.
  • Analyses escalated area sales challenges, proffers alternative solutions, implement recommendations that ensure achievement of product performance targets.


  • BSc / HND in a relevant field

Skills / Competence:

  • Product- knowledge and training
  • People management skills
  • Business development skills
  • Brand management skills
  • Facilitation skills
  • Communication skills,
  • Selling skills
  • Negotiating skills
  • Interpersonal skills
  • Data-driven decision making.

Supervisory Skills:

  • Interpersonal skills
  • Decision-making skills.
  • Visionary

Generic Skills:

  • Organizational skills
  • IT
  • Analytical skills
  • Computer appreciation / data entry (word-processing/spreadsheet/graphics

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online

To apply for this job please visit


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