“The secret of change is to focus all your energy not on fighting the old but on building the new.”
Your business sucks! And you know it.
In fact, I’ve been holding off telling you for a long time; hoping someone else would do the dirty work for me, but no one has. So, out of love, I want to tell you the truth.
But didn’t I just say your business sucks?
Yes, I did. Sorry.
The problem with telling someone the truth is that it’s brutal, it’s ugly, and I can almost guarantee you will not enjoy it.
But frankly speaking, you know you’ve been struggling for years trying to get your idea across a wide ocean and sail to the promised land but it just doesn’t seem like it’s ever going to happen.
You’ve purchased programs that teach the best business strategies and implemented some of the best ideas into your business, yet no one is listening to you. And now you are tired, probably wondering if you should just quit and try something new.
But hold that thought for a moment. Because at the end of this post, you’ll have all the tools you need to skyrocket your business and sail to the land of popularity.
Does that sound fair? And how can I make such a guarantee?
You see, It’s not because you haven’t found the right strategies, it’s not because you need to change your business name, and it’s not even because the goddess of good luck has turned her back on you.
But here’s the one big thing I have personally experienced.
Successful businesses owners are very smart and even part genius. Wondering if that’s true? Take a look at some of their characteristics.
They know everything about their ideal customer.
Their words are truly original, and it’s something you haven’t heard before.
They know how to turn a big business idea into something simple, so uncomplicated that even your old grandma would understand.
Even if you’re not interested in their idea, they can still captivate your mind and make you want to buy from them.
They know how to turn you into a true follower and get their words to take such a foothold in your mind that it will almost give you a sleepless night because you’re thinking of something they told you.
Yes, they’re building their brand, making massive sales, and getting people to talk about their business, but beneath the hype, a lot more is happening that makes them a superhero on the surface.
Perhaps it’s time to ask yourself, which group do you want to belong to? Because it’s not about your startup, it’s about who you are.
If you’re in the right group, your idea will be useful, and everyone will start talking about it. Millions of prospects will be ready to buy from you and also successful businesses will become your friends and help you take your business to the next level.
But if you’re part of the combination of ignorance and mundane businesses owners, I can practically guarantee that you will correctly do everything that the big business authority tells you to do and still, it will yield no result.
You just have to decide what you want now and take some brave steps to build a successful brand quickly. For example:
If you want to grow and stand out, the first thing to do is to totally understand your niche market before you get into it and the best way to do that is by asking your ideal customers what they want.
Bryan Eisenberg said, “Our jobs as marketers are to understand how the customer wants to buy and help them do so.” Ask any successful marketer and they will tell you that’s very true.
Because, you see, the business is not about you; it’s about the prospective customer and the benefit of understanding the customer is that you learn exactly what immediate problem they’re facing in their life and you create a product that will completely solve that particular problem.
Start by asking to complete a simple survey; you can use a Google form to do this and ask questions like, what are you struggling the most with in your life right now?
If you’re not familiar with using Google forms, you might want to do some research on that or use any survey form you’re familiar with.
Once you’re done with that, the next thing is to send traffic to your survey questions in order to receive a response from people.
If you don’t have any email list or audience yet, you can ask a friend who does to help send the survey question or invest a few dollars in buying targeted traffic from Facebook, Bing, or Google Ads, whatever you’re most familiar with.
If you already have an email list, here’s what to do. Send the message to your entire list using the template below.
Over the next few days, months, and years, I’m planning to send you some free goodies that will shape your future. I just need to know a little more about your interests.
So it would be awesome if you could answer a few questions for me. It’ll take you 60 seconds or less, I promise.
Click here to respond to the questions [link to your survey page]
Once you send this, record the audience responses and use that as a key to creating the market that your audience wants.
People only care about how much you know about them when they know how much you care. Perhaps a more relevant version of this saying would be; no one will listen to you unless it is felt like you care and understand them and that you have their best interest at heart.
Now, I am not talking about knowing their name or age, I am talking about knowing what they are going to say before they say it, getting into their mind and knowing what they think before they think it.
Got that? Now let’s talk about creating credibility.
“If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar
Chances are if you’re just starting out, or at an early stage in building your business, it will feel like you’re a nobody, without any credentials and perhaps wondering why would anyone want to learn from you?
Because you see, credibility is vital, and you don’t have any yet, not much at least.
The good news is, you can get people to trust you easily without self-doubt.
Start by creating familiarity between you and your audience, and that’s to develop some proof that shows you know what you’re talking about and that you know what works.
For example, they use a Ginsu knife to cut through cans. Tony Robbins helps a self-doubting person gain enough confidence to walk across hot coals. Robert Allen, the real estate guru, is dropped off at a random city with only $100 cash, and he ends up buying several houses.
You just need some little proof that will help you pull down people’s inbred self-defense. Don’t try to be too professional, rather just be yourself, and think about what the audience needs that will instantly identify you with them. Our weakness is also part of what make us likable.
So what is your proof? What are your failures in the past? Turn this into a story that will resonate with the audience and use it as a vital confirmation of credibility.
Doing this will easily get your audience’s attention without raising their resistance.
“Always deliver more than expected.” — Larry Page, co-founder of Google
Now that you have developed some credibility, how do you get people to act on your instructions and perhaps even buy from you when you offer them a product or service?
The solution is to provide them with mouthwatering offers that will meet their needs at the right time and, of course, at the right price – free!
Think about it. A prospective customer lands on your business sees a solution to a small but pressing problem: something that they have been struggling with that has been holding them back for many years.
And you promise that in a few minutes, you can give them an answer to their prayers, proof that the problem will be solved, gone forever, never to be dealt with again.
It’s like you open up their heaven; trumpets start blaring, the choir starts singing, and they are saved – at least for today.
How many prospective customers do you think will jump on that offer? I bet you a lot will.
British rockers were right when they said, give people what they want, not what they need, or what you think they need. Just what they want.
So how do you give your audience what they want? The good news is that you’ve done the hard part of the job at the beginning of the post.
Remember the survey you conducted earlier; it’s time to go back to the responses you received and see how you can create valuable and relevant offers like free reports and products from those responses.
Because that’s exactly what your prospective customer wants.
“If you just work on stuff that you like and you’re passionate about, you don’t have to have a master plan with how things will play out.” — Mark Zuckerberg, founder of Facebook
Made it here? Well done.
At this stage, what you need to do is to carefully study the competitors within your niche market.
For example, make a list of the ten major competitors that dominate your niche market, add yourself to their mailing list and social media and take two hours every day to study them.
Think about, what are the things that make people listen to them and make their content and product go viral? Start jotting down some discoveries and see how you can fit these discoveries to enhance your content.
Once done with that, apply it to your business. Also look for a means to become their friends and ask them to help you out.
Be bold in your approach to them, because you see, your job as a CEO is to lead people gently and help them solve their problems.
By doing that, you will be building your brand; your prospects will be thrilled and jump on anything you offer them.
I thought so.
Start flexing your empathy muscle today and see how your business will be firing up like a rocket and your audience will begin gobbling it up.
Hi, I'm Cephas Tope, author of The Road Map to Your Extraordinary Life, and the founder of highachievers.me, where I shares self improvement and business tips. you can join my free newsletter to learn how to make unshakeable progress and how to create extraordinary super life for yourself and your family.
The Road Map to your extraordinary life: How to Create an Extraordinary Super Life”